Starting a business is hard. It’s even harder if you aren’t sure of anything except what you want to call it. I’m reading a lot of articles about how important it is to find your niche and make it as narrow as possible. I get it. I need a niche. I just can’t grasp exactly how I’m supposed to define what I want to do and who I want to do it for. I’m in a sort of inner turmoil trying to figure this out. I want to help people. I want those people to be women. I also want them to be working women. That is about as far as I’ve gotten when it comes to defining my intentions. How did you find your niche? What was the ah-ha moment for you? I need all the advice I can get!